watch for news about the upcoming 2022 MSLPA August Board of Directors Meeting

Jackson LPA is looking forward to seeing you at the 2022 MSLPA August Board of Directors Meeting.

Additional information will be provided soon.

Please let me know if you have any questions regarding this upcoming event.

Mississippi College School of Law has a (free) app for your iPhone and Android which provides mobile legal research capability at your fingertips. Once you are at the site, it will ask if you want an icon placed on your phone. It's a database of Mississippi Federal and State cases with direct links and also the Rules of Civil Procedure and much, much more!

Simply go to your internet portal on your iPhone or Android and type:

law.mc.edu/mlr

Happy researching!!!!!

How to Find the Right Social Media Network to Reach Your Potential Clients

ARTICLE BY

Stephen Fairley

The Rainmaker Institute

The Rainmaker Blog

Monday, March 20, 2017

There is no one who should know your potential clients better than you do. Not only is this critical for your business, it is also vital for your law firm marketing. You simply must be able to reach the right people in the right places at the right time or your marketing — no matter how skillfully executed — will not work!

With the proliferation of social media networks over the past few years, it can be difficult to determine where you should be focusing your efforts. Obviously, you need to fish where the fish are — market on the social media networks where your clients can be found.

And this is where the latest research from Google and Nielsen comes in handy, helping you identify the right fishing spot for your law firm!

The infographic below from Tracx takes the latest info on key social media demographics and lays it out for you so you can easily see where your ideal client is most likely to be found online.

While it may boost your ego to have thousands of follower and fans on social media, it will do nothing to boost your ROI or user engagement if you are just counting heads instead of gathering users who have a real need for your services.

The key here is to use social media to build real relationships and you can start with the relationships you already have. Once you join a social media network, your first step should be to find all your contacts there and invite them to connect with you. Once you do, and they like or comment on what you post, that will spread to their networks as well.

One of the primary goals of participating on social media is to spread your influence beyond the circle of people who already know you. This occurs when your posts are interesting enough to share.

Why is civility so important in a free society?

Civility is not only possible in a free society; it is necessary. Civil behavior is the mature substitute for anger, disobedience and destruction.

The virtuous act of civility begins by seeing other people as fellow human beings endowed with the very same inalienable rights as you, followed by a sincere feeling of humility that you might be wrong in your opinions. It is no coincidence that our civility is only called upon in disagreements, never in agreement with others where it is always unnecessary.

Civility is possible whenever each citizen makes a conscious choice to place the betterment of community and society ahead of political agendas for personal gain.

One thing to keep in mind: you will never agree with an individual or organization on every single issue. Civility often means being able to work together with others to accomplish a shared goal, even if you often or nearly always disagree with them on other issues. The vast majority of the people you encounter in policy and politics are (it’s true!) decent, well-intentioned human beings – even when you disagree with them about a particular issue.

Did you know? @Law is now available online!

How to Find the Right Social Media Network to Reach Your Potential Clients

ARTICLE BY

Monday, March 20, 2017

With the proliferation of social media networks over the past few years, it can be difficult to determine where you should be focusing your efforts. Obviously, you need to fish where the fish are — market on the social media networks where your clients can be found.

And this is where the latest research from Google and Nielsen comes in handy, helping you identify the right fishing spot for your law firm!

The infographic below from Tracx takes the latest info on key social media demographics and lays it out for you so you can easily see where your ideal client is most likely to be found online.

While it may boost your ego to have thousands of follower and fans on social media, it will do nothing to boost your ROI or user engagement if you are just counting heads instead of gathering users who have a real need for your services.

One of the primary goals of participating on social media is to spread your influence beyond the circle of people who already know you. This occurs when your posts are interesting enough to share.

© The Rainmaker Institute, All Rights Reserved

Trending Legal Articles

The Benefits of Online Video for Law Firm Marketing

ARTICLE BY

Friday, April 7, 2017

Here’s a statistic that is hard to wrap your head around: almost 5 billion online videos are viewed on YouTube every day.

YouTube also says that its 30 million daily visitors watch more than 3.5 billion hours of online video each month. Clearly consumers are migrating more to the visual than text to consume content that interests them.

Online video is a great way for attorneys to connect with prospects on your law firm website and on your social media platforms to effectively demonstrate expertise in your area of practice.

Beyond the YouTube stats that demonstrate virtually everyone is viewing video online, here are 6 more reasons why video belongs in your legal marketing mix:

Better search results. According to Forrester Research, websites with video are 53x more likely than traditional websites to be found on the first page of Google search results. (You do know that Google owns YouTube, right?)

Better retention. Forrester Research found that people retain 58% more with both visual and auditory stimulation.

More traffic. Forrester Research reports that over 60% of all web traffic comes from online video.

More likely to buy. People who view a video are 64% more likely to purchase (comScore).

Found in the C-Suite. 65% of senior executives say they have visited a vendor website after watching a video. 59% say they prefer video to text. (Forbes’ Video in the C-Suite).

More likely to be shared. Video has the best potential to be shared and go viral compared with other media.

In fact, videos are one of the best ways to convert prospects into paying clients. Humans are visual beings and when we watch someone talking on video, we see their expressions, hear their tone and can begin to feel a shared reality with the person we are looking to do business with.

You do not need to spend a fortune getting these done. The most important things to remember are:

Make sure the lighting is good and the audio is clear. Studies show that while people will watch a less-than-perfect visual, they will NOT tolerate poor audio quality.

Stand up when you record the video, you exude more energy and personality that way.

Each video should be no more than 3 minutes (recording FAQs is a great place to start).

Be enthusiastic and compassionate in your videos — people do business with people they know, like and trust.

© The Rainmaker Institute, All Rights Reserved

Why is civility so important in a free society?

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